The American Cornhole League and DraftKings Forge Collaboration During 2021 Season
Latest Agreement Pioneers First Regulated Sports Betting on Professional Cornhole
BOSTON & ROCK HILL, SC (March 18, 2021) – The American Cornhole League (ACL) is excited to announce today that DraftKings Inc. (Nasdaq: DKNG) is now the “Official Sports Betting Partner of the American Cornhole League.” As the ACL Johnsonville Cornhole Championships progress, the sports technology and entertainment company will offer a variety of free-to-play pools nationally and the industry’s first regulated sports betting on professional cornhole. Select ACL events will also feature DraftKings [Sportsbook] odds and lines via a live ticker for audiences tuning into the competitions.
“As we’ve learned in the past year, fandom is not limited solely to mainstream sports, and the tremendous growth of the ACL underscores these new engagement possibilities,” said Ezra Kucharz, chief business officer at DraftKings. “The popularity of cornhole has skyrocketed in general, and there is a real draw for fans to see the best in the world compete, so we’re adding yet another dimension to the enjoyment of cornhole through odds and pools.”
The partnership also includes certain marketing rights including the use of ACL trademarks and logos, footage and photography and on-site branding at events (including center court signage for all broadcasts). DraftKings will also receive exclusive access to select ACL content which will be streamed on DraftKings’ owned and operated channels on YouTube, Twitch, and Gamecenter, among others, with plans to offer pre-competition analysis, in-broadcast wagering and more. The deal also provides DraftKings the ability to utilize ACL talent in promotions, custom content and events, which will further highlight top players in the league.
“First and foremost this is another way for our fans to experience and access the game and we’re very much looking forward to how our partnership with DraftKings will help enhance their enjoyment of the sport,” said Stacey Moore, Commissioner and Founder of the American Cornhole League. “Not only do we expect this to help expand our audience through additional exposure on DraftKings channels, but we look at this is as positive in terms of engagement with our broadcast partners and fans as a whole.”
Every year, thousands of players take part in the competitions and tournaments that ACL hosts across the amateur, collegiate, and pro ranks. For the ACL event on March 19th, fans in Colorado, Illinois and New Hampshire will be able to place wagers via DraftKings, while nationally others can enter a free to play pool. DraftKings continues to broaden its sportsbook product suite to capture more niche categories, including other recent additions like Major League Eating and Drone Racing League.
For additional information on how to participate visit iplaycornhole.com. Fans can learn more and check out DraftKings’ American Cornhole League offerings by downloading the DraftKings app via iOS and Android.
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About the American Cornhole League
The American Cornhole League (ACL) promotes and develops cornhole as a sport for any age and any skill level. With over 400 directors all around the country, the ACL has solidified themselves as the go-to resource for all things cornhole. The organization has established the rules and regulations to govern the sport and equipment around the world. The ACL's global headquarters are in Rock Hill, South Carolina. For further information on the ACL or how to become a director, please visit the Company's website at iPlayACL.com.
About DraftKings
DraftKings Inc. is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for 50+ operators in 17 countries. DraftKings’ Sportsbook is live with mobile and/or retail betting operations in the United States pursuant to regulations in Colorado, Illinois, Indiana, Iowa, Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Virginia and West Virginia. DraftKings’ daily fantasy sports product is available in 8 countries internationally with 15 distinct sports categories. DraftKings is the official daily fantasy partner of the NFL, MLB, NASCAR and the PGA TOUR as well as an authorized gaming operator of the NBA and MLB and an official betting operator of the PGA TOUR.
Forward-Looking Statements
Certain statements made in this release are “forward looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995, as amended. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside DraftKings’ control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see DraftKings’ Securities and Exchange Commission filings. DraftKings does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
Media Contacts
Marlon LeWinter
American Cornhole League
516.982.1196