Exclusive Gathering Featured Private Performance by Dave Matthews for DraftKings Dynasty Rewards Players

BOSTON, MA – April 10, 2025 – DraftKings Inc. (Nasdaq: DKNG) and Sports Illustrated teamed up to present Augusta After Dark, Sponsored by Homes.com, an exclusive event at the 2025 renowned golf tournament in Augusta, Georgia. As part of DraftKings’ Dynasty Rewards loyalty program, the invite-only experience brought together the company’s most loyal customers for an unforgettable evening. Combining Sports Illustrated’s reputation as the ultimate arbiter in the celebration of sports and its ever-expanding footprint of unforgettable fan experiences, Augusta After Dark offered the best of entertainment and hospitality during golfs’ most iconic week.

Augusta After Dark gave fans unparalleled access they won’t find anywhere else, including an intimate performance by the legendary Dave Matthews.  The night featured premium culinary offerings, handcrafted cocktails, and curated experiences, all set against the backdrop of Augusta’s storied tournament week.

The DraftKings Dynasty Rewards program allows customers to earn Crowns and Tier Credits and is designed to provide customers with exciting perks and a variety of rewards similar to the loyalty programs of premium credit cards, airlines and other top tier brands. Responsible Gaming is a fundamental element to the DraftKings’ mission and the company is committed to making Responsible Gaming tools and resources available to all players.

“Our goal at DraftKings is to create world-class experiences that resonate with our most loyal customers, and Augusta After Dark embodied that vision,” said Shawn Henley, Chief Customer Officer at DraftKings. “Working with Sports Illustrated allowed us to elevate the experience even further, and having an iconic performer like Dave Matthews ensured a night to remember at one of the most celebrated events in sports.”

“Much like the premium experiences that SI hosts in Club SI at COTA Austin, the Las Vegas and Miami Grand Prixs, and the preeminent Big Game Weekend celebration at SI The Party, we aimed to plant our flag at one of golf’s biggest and most iconic tournaments,” said Matt Goldstein, Executive Vice President, Entertainment & Special Projects at Authentic, Sports Illustrated’s parent company. “We were thrilled to once again partner with DraftKings and are certain that Augusta After Dark will be remembered as a highlight of the tournament.”

DraftKings is proud to support Dave Matthews’ Bama Works Fund. The community-focused fund established by the Dave Matthews Band in 1999 supports a wide range of efforts to build a more equitable, resilient and environmentally sound world.

For more details on DraftKings Dynasty Rewards, visit https://www.draftkings.com/dynasty-home.

About DraftKings

DraftKings Inc. is a digital sports entertainment and gaming company created to be the Ultimate Host and fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming, and digital media. Headquartered in Boston and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings’ mission is to make life more exciting by responsibly creating the world’s favorite real-money games and betting experiences. DraftKings Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 28 states, Washington, D.C., and in Ontario, Canada. The Company operates iGaming pursuant to regulations in five states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in three states under its Golden Nugget Online Gaming brand. DraftKings owns Jackpocket, the leading digital lottery app in the United States. DraftKings’ daily fantasy sports product is available in 44 states and certain Canadian provinces. DraftKings is both an official daily fantasy and sports betting partner of the NFL, NHL, PGA TOUR, WNBA and UFC, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA and an authorized gaming operator of MLB. In addition, DraftKings owns and operates DraftKings Network, a multi-platform content ecosystem. DraftKings is committed to being a responsible steward of this new era in real-money gaming by developing and promoting educational information and tools to help all players enjoy our games responsibly.

About Sports Illustrated

For 70 years, Sports Illustrated (SI) has been recognized for shaping modern culture at the intersection of sports, lifestyle, and entertainment. SI is a 360-degree platform that unites athletes, teams and fans worldwide through quality content, innovative digital experiences, unforgettable events, and original products. Its award-winning media arm brings powerful storytelling to life through probing profiles and up-to-date news on SI.com, across social media platforms, and through its renowned print magazine whose cover is widely regarded as the most coveted space in sports media. The most trusted name in sports transcends media through SI Tickets, a fan-first ticketing platform, SI Resorts, the ultimate destination for active lifestyles & sports enthusiasts, SI Studios, the brand’s home for film, TV, and long form podcasts, and more. SI brings its unique perspective to marquee events and captivating brand activations including: “SI The Party”, Club SI, the Sportsperson of the Year Awards, SI Swimsuit Launch Weekend, and the SI Circuit Series.

For more information, visit SI.com.

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About Authentic Brands Group

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 13,000 freestanding stores and shop-in-shops, as well as 400,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.

For more information, visit authentic.com.

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Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995, including statements about the Company and its industry that involve substantial risks and uncertainties.  All statements, other than statements of historical fact, contained in this press release, including statements regarding guidance, DraftKings’ future results of operations or financial condition, strategic plans and focus, user growth and engagement, product initiatives, and the objectives and expectations of management for future operations (including launches in new jurisdictions and the expected timing thereof), are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as “anticipate,” “believe,” “confident,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “forecast,” “going to,” “intend,” “may,” “plan,” “poised,” “potential,” “predict,” “project,” “propose,” “should,” “target,” “will,” or “would” or the negative of these words or other similar terms or expressions. DraftKings cautions you that the foregoing may not include all of the forward-looking statements made in this press release.

You should not rely on forward-looking statements as predictions of future events.  DraftKings has based the forward-looking statements contained in this press release primarily on its current expectations and projections about future events and trends, including the current macroeconomic environment, that it believes may affect its business, financial condition, results of operations, and prospects.  These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside DraftKings’ control and that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Important factors, among others, that may affect actual results or outcomes include, but are not limited to, DraftKings’ ability to manage growth; DraftKings’ ability to execute its business plan and meet its projections; potential litigation involving DraftKings; changes in applicable laws or regulations, particularly with respect to gaming; general economic and market conditions impacting demand for DraftKings’ products and services; economic and market conditions in the media, entertainment, gaming, and software industries in the jurisdictions in which DraftKings operates; market and global conditions and economic factors, as well as the potential impact of general economic conditions, including inflation, rising interest rates and instability in the banking system, on DraftKings’ liquidity, operations and personnel, changes in the availability and costs of funding due to conditions in the bank market, capital markets and other factors, as well as the risks, uncertainties, and other factors described in “Risk Factors” in DraftKings’ filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s website at www.sec.gov. Additional information will be made available in other filings that DraftKings makes from time to time with the SEC. The forward-looking statements contained herein are based on management’s current expectations and beliefs and speak only as of the date hereof, and DraftKings makes no commitment to update or publicly release any revisions to forward-looking statements in order to reflect new information or subsequent events, circumstances or changes in expectations, except as required by law.

Contacts

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