DraftKings Becomes an Official Sports Betting and Daily Fantasy Partner of the WNBA
BOSTON and NEW YORK – (July 18, 2024) – Today, DraftKings Inc. (NASDAQ: DKNG) and the Women’s National Basketball Association (WNBA) announced an agreement, making the digital sports entertainment and gaming company an Official Sports Betting and Daily Fantasy Partner of the WNBA.
“The WNBA has seen tremendous growth, which continues to be a bright spot in the sports world. We are proud to support the league in its efforts to continue expanding the game,” said Matt Kalish, President, DraftKings North America. “It is a priority for us to deliver the most engaging WNBA content to DraftKings’ platforms and through our collaboration with the WNBA this season, we will be able to enhance the experience for millions of our customers and WNBA fans.”
DraftKings will receive rights to league and collective team IP, as well as access to marketing, activation and hospitality opportunities around tentpole league events, such as the AT&T WNBA All-Star Game. As an Official Sports Betting Partner of the WNBA, DraftKings will utilize official WNBA data feeds to support the gameplay experience for fans. DraftKings has also served as an official sports betting partner of the NBA since 2021.
“Having worked alongside both DraftKings and the WNBA, I am thrilled to see these innovative brands come together and further enhance excitement and visibility around women’s sports,” said Lisa Leslie, Naismith Basketball Hall of Famer and DraftKings Talent Ambassador. “The WNBA is rapidly expanding its reach and DraftKings has an unmatched ability to further generate additional fan engagement. I am looking forward to seeing DraftKings elevate the WNBA’s fan experience in the midst of this record-breaking season.”
As part of the deal, DraftKings will receive increased media exposure across the WNBA’s digital and linear media platforms, including serving as presenting partner of the “WNBA Postseason Push” – a new WNBA content platform that features league highlights, social integrations, and odds updates focused on the latest WNBA standings throughout the final two weeks of the regular season in September.
“The WNBA is growing and expanding across the board, and partnering with industry leaders like DraftKings enables us to offer WNBA fans additional ways to engage with their favorite teams and players, responsibly and with integrity,” said Colie Edison, WNBA Chief Growth Officer. “This opportunity for DraftKings to lean in with us to support women’s sports will welcome more fans to the WNBA. We’re looking forward to working alongside DraftKings to further enhance innovation and equity in women’s sports.”
DraftKings is committed to providing a safe and fun gaming environment that all customers can enjoy responsibly in states where sports betting is legal. A core part of the company’s mission, DraftKings has robust consumer protection standards on its platforms and provides consumers with responsible gaming tools and resources while leveraging advanced technology to detect signs of potentially problematic behavior. DraftKings and the WNBA are committed to promoting responsible gaming best practices, and are both active members of the American Gaming Association ("AGA") in support of the AGA's Have A Game Plan.® Bet Responsibly™ public service campaign, which encourages responsible gaming best practices, such as establishing and adhering to a budget and only engaging with legal, regulated operators. Additionally, the WNBA is part of The Coalition for Responsible Sports Betting Advertising, which is an association of professional sports leagues and media outlets committed to ensuring a responsible approach to sports betting advertising.
About DraftKings
DraftKings Inc. is a digital sports entertainment and gaming company created to be the Ultimate Host and fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming, and digital media. Headquartered in Boston and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings’ mission is to make life more exciting by responsibly creating the world’s favorite real-money games and betting experiences. DraftKings Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 27 states and in Ontario, Canada. The Company operates iGaming pursuant to regulations in five states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in three states under its Golden Nugget Online Gaming brand. DraftKings owns Jackpocket, the leading digital lottery app in the United States. DraftKings’ daily fantasy sports product is available in 44 states, certain Canadian provinces, and the United Kingdom. DraftKings is both an official daily fantasy and sports betting partner of the NFL, NHL, PGA TOUR, and UFC, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA and an authorized gaming operator of MLB. In addition, DraftKings owns and operates both DraftKings Network and Vegas Sports Information Network (VSiN), to provide a multi-platform content ecosystem with original programming. DraftKings is committed to being a responsible steward of this new era in real-money gaming with a Company-wide focus on responsible gaming and corporate social responsibility.
Forward-Looking Statements
Certain statements made in this press release are “forward looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” ”would,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside DraftKings’ control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see DraftKings’ filings with the Securities and Exchange Commission. DraftKings does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
About the WNBA
The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams and in its 28th season in 2024, the W is a unique sports property that combines competition and entertainment with a commitment to diversity, equity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content, and community and youth outreach programs, the league celebrates and elevates the game of basketball and the culture around it. In 2020, the WNBA and the Women's National Basketball Players Association (WNBPA) signed a groundbreaking CBA that has charted a new course for women's basketball – and women's sports overall – with a focus on increased player compensation, improvements to the player experience, expanded career development opportunities and resources specifically tailored to the female professional athlete. Key elements of the agreement are supported through the league's partnership platform, the WNBA Changemakers Collective, with AT&T, the WNBA's Marquee Partner and inaugural Changemaker, as well as fellow inaugural Changemakers Deloitte and NIKE, Inc., and subsequent additions Google, U.S. Bank and CarMax. During the 2020 season, the WNBA and WNBPA launched the WNBA Justice Movement forming the Social Justice Council with the mission of being a driving force of necessary change and continuing work regarding women’s and maternal health and voting rights, among other important societal issues.
Media Contact:
Ron Howard, WNBA Communications RHoward@nba.com