“Pink ‘Em” Free-to-Play Pools Are Poised to Reach $600M in Donations Since the Program Began in 2019

BOSTON – October 2, 2024 – DraftKings Inc. (Nasdaq: DKNG) announced today that the company will once again team up with The Larry Fitzgerald Foundation this October through its DraftKings S.E.R.V.E.S. program with a goal of raising $100,000 for breast cancer research and support for women, men and families impacted by breast cancer. Since launching the Pink ‘Em campaign six years ago, DraftKings’ annual initiative has raised over $500,000 in donations from DraftKings through free-to-play, pick ‘em pools during the October NFL Sunday game slate.

“There is an enormous community that chooses DraftKings every week of the NFL season to engage with opening kickoffs, final whistles and each play in-between, but we recognize the significance of our reach and platform to go beyond entertainment,” said Matt Kalish, President, DraftKings North America. “Together with The Larry Fitzgerald Foundation and our customers, I look forward to achieving this October’s donation goal of $100,000 and supporting a vital cause for Breast Cancer Awareness Month.”

Pink ‘Em charity free-to-play pools will be offered during Weeks 5 through 9 of the NFL Sunday schedule, and customers will be able to pick their team across each matchup to compete for a share of $5,000 in weekly DK Dollar prizes. For each of the first 20,000 free pool entries weekly, DraftKings will donate $1 to The Larry Fitzgerald Foundation to fund breast cancer research along with support for people and families impacted by this disease.

According to the American Cancer Society, in 2024:

• About 310,720 new cases of invasive breast cancer will be diagnosed in women and 2,790 in men.
• About 56,500 new cases of ductal carcinoma in situ (“DCIS”) will be diagnosed. 
• About 42,250 women are expected to die from breast cancer.
• Breast Cancer is the leading cause of cancer death in the US for Black and Hispanic women and the second leading cause of cancer death in white women.
• Breast cancer survival rates for men are lower compared to those of women.

"I continue to be incredibly impressed with DraftKings and their amazing customers who have made such a meaningful impact for so many people," said Larry Fitzgerald Jr. "I’m grateful to everyone who has joined these charitable pools, helping us tackle breast cancer while still enjoying the exciting and responsible gaming experiences that DraftKings provides. Together, we're making a difference and I'm proud of that."

Entries for the opening NFL Pink ‘Em pool of 2024 are now being accepted draftkings.com/pinkem, and there will be additional opportunities to get involved with Pink ‘Em pools opening on October 6, 13, 20, and 27.

Customers can learn more about DraftKings’ charitable initiatives and its DraftKings S.E.R.V.E.S. program by visiting draftkings.com/serves.

About DraftKings

DraftKings Inc. is a digital sports entertainment and gaming company created to be the Ultimate Host and fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming, and digital media. Headquartered in Boston and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings’ mission is to make life more exciting by responsibly creating the world’s favorite real-money games and betting experiences. DraftKings Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 28 states in addition to Washington D.C. and Ontario, Canada. The Company operates iGaming pursuant to regulations in five states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in three states under its Golden Nugget Online Gaming brand. DraftKings owns Jackpocket, the leading digital lottery app in the United States. DraftKings’ daily fantasy sports product is available in 44 states, certain Canadian provinces, and the United Kingdom. DraftKings is both an official daily fantasy and sports betting partner of the NFL, NHL, PGA TOUR, WNBA and UFC, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA and an authorized gaming operator of MLB. In addition, DraftKings owns and operates DraftKings Network a multi-platform content ecosystem with original programming. DraftKings is committed to being a responsible steward of this new era in real-money gaming with a Company-wide focus on responsible gaming and corporate social responsibility.

Forward-Looking Statements

Certain statements made in this press release are “forward looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” ”would,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside DraftKings’ control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see DraftKings’ filings with the Securities and Exchange Commission. DraftKings does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

About The Larry Fitzgerald Foundation
Established in 2005, the mission of The Larry Fitzgerald Foundation is to support youth education and breast cancer awareness by providing equitable access and support for underrepresented families and communities both nationally and internationally. For more information visit TheLarryFitzgeraldFoundation.org

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